Our Story

Nadler Hotels go against the grain of traditional hotel groups in many ways, but not least because we were started not by a hotelier, but by a guest.

After years of travelling on business and with his family, our founder and CEO, Robert Nadler, had grown tired of being presented with endless extra charges at check-out and having to pay for simple things like Wi-Fi. Why couldn’t hotels be more transparent and only charge guests for what they use? And so the Nadler Hotels concept was born.

Originally named ‘base2stay’, our first hotel opened in 2006 in a lovingly restored Edwardian townhouse in the leafy streets of Kensington, London. Guests were treated to beautifully designed, contemporary rooms with luxuriously comfortable beds and a first-class level of service, all for an unrecognisably affordable price.

How were we able to do this? Simple. We stripped out all the unnecessary facilities that traditional hotel guests are forced to pay for as part of their room rate.

You won’t find any restaurant, bar, gym or spa facilities at Nadler Hotels. Instead our hotels are positioned in privileged, central locations, meaning there is a wealth of restaurants, bars and everything else right on your doorstep. Our front of house ‘Local Ambassadors’ are experts on the area and know the best places to recommend. What’s more, our guests enjoy exclusive offers and discounts at many of them, adding even more value to their stay.

Saving our guests money and supporting our local community is part of the sustainable travel philosophy which is at the core of the Nadler Hotels concept.

We also provide our guests with practical in-room amenities, designed to make their stay as comfortable as possible. All our rooms feature a unique mini-kitchenette with a fridge, kettle, microwave, sink with BRITA filter tap, Nespresso coffee machine with free capsules and complimentary tea making facilities. Guests are invited to bring food to their room, or have it delivered, without any hotel surcharge.

Needless to say our concept has proved extremely popular with guests from all over the world. So here we are, eleven years, four hotels and numerous awards later. We’ve grown fast, but our values and philosophy remain the same: To provide the utmost level of comfort, service and value to our guests, whilst helping support our local community.